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The work we do
Brand-building journey
We specialise in brand identity design, supported by graphic and web design that help businesses show up clearly and consistently. We work with founders, small to mid-sized businesses, and established brands who see design as an investment - creating work that supports your business goals.
So you stop second-guessing how your brand should look or sound, you’re no longer redesigning things every few months - your website, socials, and materials finally feel like they belong to the same business
01
Brand strategy
Brand strategy sets the foundation for your entire brand, defining your positioning, direction, and identity before anything is designed. For you, this means clarity: no guesswork, no conflicting ideas.
✦ Brand audit & research
Understanding where your brand is now, what’s working, and where there’s room to grow.
✦ Positioning & proposition
Clarifying what sets you apart, who you’re for, and why people should choose you.
✦ Brand naming
Defining or refining a name that feels aligned, distinctive, and built to last.
✦ Brand architecture
Making sense of how your brand, sub-brands, or offerings fit together.
✦ Strategic foundations
Establishing the core principles that guide your messaging, design, and future decisions.
02
Messaging
Brand messaging translates your strategy into words - shaping how your brand sounds and communicates across every touchpoint. For you, this means knowing exactly what to say and how to say it, so your website, marketing, and content feel aligned.
✦ Key brand messaging
Defining the core messages that clearly communicate what you do and why it matters.
✦ Brand voice & tone
Establishing how your brand sounds, so it feels recognisable wherever it shows up.
✦ Messaging hierarchy
Organising what needs to be said 1st and 2nd across different contexts and audiences.
✦ Foundational copywriting
Creating core copy that sets the tone, without locking you into scripts.
03
Visual identity
Visual identity turns your strategy and messaging into a recognisable look. For you, this means a brand that lfeels like one business and not a collection of disconnected pieces.
✦ Logo & brand marks
Designing a primary logo and supporting marks, aligned with your strategy.
✦ Colour palette & typography
Defining colours and type that support your brand’s personality and work across digital and print.
✦ Visual language & design system
From layout and hierarchy to graphic elements and imagery.
✦ Supporting brand assets
Developing the core assets.
✦ Brand guidelines / brand book
Bringing everything together into clear guidance.
04
Marketing collateral
Marketing collateral applies your brand identity across the materials your business actually uses, making sure everything you put out is on-brand. For you, this means your brand shows up clearly.
✦ Marketing & campaign design
Designing materials that support launches, campaigns, and ongoing marketing efforts.
✦ Print & digital collateral
From brochures and packaging to digital assets.
✦ Social media templates
Flexible, on-brand templates that make showing up online easier and more consistent.
✦ Presentations & sales decks
Designing decks and documents that reflect your brand at every touchpoint.
✦ Ongoing design support
Design support - reliable brand application over time.
05
Web design
Web design brings your brand to life in its most important digital space. For you, this means a website that clearly communicates who you are, supports your goals, and’s easy for people to use - and most importantly: act on.
✦ Website structure & user journeys
Organising content so people can quickly understand what you do and where to go next.
✦ UX-led visual design
Designing layouts that feel intuitive, accessible, and aligned with your brand identity.
✦ Responsive design
Ensuring your website works seamlessly across desktop, tablet, and mobile.
✦ Design handover
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