From a legend to a brand
In a Central and Eastern European legend, the fern flower blooms only once a year - a rare blossom that grants extraordinary gifts to those who find it. Just like the flower, a strong brand doesn’t just happen - it must be built with purpose, brought to life with strategy, and created with to connect with the right audience.
THE APPROACH
Our design solutions are built to deliver results. We begin by exploring your vision and understanding your market, identifying what makes you unique. From there, we craft a distinctive strategy and visual identity that capture your brand’s essence - ensuring it speaks directly to your audience and supports your business goals.
Brand Discovery
We learn about your brand, exploring your vision, understanding your industry, and analysing your audience and competitors - laying the foundation for a strategy that’s aligned with your goals.
Strategy & Definition
We define your brand’s core by exploring your vision, setting your brand’s positioning, tone of voice, and values - ensuring every decision has purpose.
Design Execution
We create your brand’s visual identity based on the established strategy - ensuring it’s not only aesthetically pleasing but also functional and effective.
Implementation & Growth
We provide guidance on incorporating your new brand identity across all touchpoints - ensuring consistency and helping you maintain a strong brand presence as your business grows.
MEET THE DESIGNER
Zofia Ciupa
Brand & Graphic Designer. Founder of The Blooming Fern.
Before founding The Blooming Fern in 2023 in London, UK, Zofia gained extensive experience working with brands of all sizes - from global firms like Skidmore, Owings & Merrill (SOM), where she ensured brand consistency across marketing materials, to Natural Mojo, where she played one of the key roles in rebranding, and Chatka, where she managed visual content and brand evolution.​
These roles provided a deep understanding of brand strategy, visual storytelling, and design execution. Driven by a desire to deliver creative solutions with precision, purpose, and hands-on involvement throughout the entire process, she launched The Blooming Fern - a design studio where every project is crafted with care, clarity, and commitment.
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