Privacy policy & terms of use
Privacy Policy & Terms of Use outlines how the business collects, uses, stores and protects personal information. By using the website or services, you agree to these terms.
Last updated: 9 February 2026
Your privacy and the security of your personal information are of utmost importance to us. We're committed to ensuring that your data is handled responsibly and in compliance with applicable data protection laws. Please take a moment to familiarise yourself with the following policy to understand how we collect, use, and safeguard your personal information. If you have any questions or concerns about this Privacy Policy & Terms of Use or your data, please don't hesitate to reach out.
1. Information collection
1.1 Personal information
As part of the data collection process, Zofia Ciupa and The Blooming Fern gathers specific personal details directly from users during the 30-min Entry Design Consultation, subsequent meetings and questionnaires.
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These details may include:
✦ Full name
✦ Email address
✦ Country of residence
✦ Social media profile links
✦ Business offerings or requirements
✦ IP address and browser/device information, website usage and interaction data
And other details necessary for communication and service delivery.​
1.2 Business insights
Depending on the project's nature, Zofia Ciupa and The Blooming Fern may also gather business-related information related to the design services.
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These details may include:
✦ Strategic insights (such as: mission & vision, company values, target audience, or similar)
✦ Company's customer Insights (such as: customer behaviour, preferences analytics, or similar)
✦ Competitive insights (such as: competitors analytics etc.)
✦ Communication insights (such as: tone of voice, key messaging, or similar)
✦ Project insights (such as: purposes & directions, goals & needs, ideas, or similar)
✦ IP address and browser/device information, website usage and interaction data
And other details necessary for communication and service delivery.​
1.3 Website usage data
Zofia Ciupa and The Blooming Fern gather information about how users interact with the website, such as pages visited, time spent on the site and referral sources.
1.4 Communication data
Information exchanged during email communications, consultations, or other interactions with Zofia Ciupa and The Blooming Fern.
1.5 Business insights
Information is gathered through various means.
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These details may include:
✦ Website Forms: Users may voluntarily provide information through forms on our website.
✦ Email Communications: Data shared during email exchanges.
✦ Consultations & Meetings: Information gathered during consultations or meetings.
✦ Communication insights (such as: tone of voice, key messaging, or similar)
✦ Questionnaires: Responses provided by users as part of our data collection process.
And other ways necessary for service delivery.​
2. Data usage
2.1 How information is used
We use the data we collect to:​
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✦ Respond to your inquiries and deliver services
✦ Improve website performance and user experience
✦ Send occasional updates or marketing (if opted in)
✦ Ensure legal compliance and protect our platform​
The information collected during the 2. Data collection process is used exclusively for the purpose of providing the design services effectively. The data is not used for any other purposes.
3. Legal basis for processing
We process your data under the following lawful bases:
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✦ Your consent (e.g. newsletter signup, contact form submissions, or similar)
✦ Contractual necessity (e.g. discussing a service, or similar)
✦ Legitimate interest (e.g. to improve our website, or similar)
✦ Legal obligation (e.g. tax or recordkeeping duties, or similar)​
4. Data sharing
Zofia Ciupa and The Blooming Fern prioritises the security and confidentiality of your data. The information collected during the data collection process is not shared with any third parties.
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The final projects may be presented in the portfolio, but brand strategies or specific brand-related information are not showcased on the portfolio pages or shared with anyone outside The Blooming Fern team. Brand strategies are exclusively presented during meetings with potential customers and are not sent to them.
Please note that there are situations where limited sharing of information may occur for essential business purposes, such as:
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✦ Payment processing: When you make payments for the services, your payment details may be securely processed by trusted payment service providers.
✦ In very rare cases, Zofia Ciupa and The Blooming Fern may be required to disclose personal information to comply with legal obligations or respond to lawful requests from government authorities.
✦ Service providers: Zofia Ciupa and The Blooming Fern may engage trusted service providers, such as email service providers (e.g Google Workspace, or similar), file storage (e.g. Dropbox, Google Drive, or similar), or analytics services (e.g. Wix, Google Analytics, or similar), to help improve the services and communication with you. These providers have access to your information only as needed to perform their functions and are bound by confidentiality agreements.
Please rest assured that Zofia Ciupa and The Blooming Fern take steps to ensure that your data is protected and handled with care in any such situations.
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Additionally, it's important to note that while Zofia Ciupa and The Blooming Fern primarily operate in the United Kingdom (England and Wales), some of the service providers or partners may be located in other countries.
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Your data may be transferred and processed in these countries in compliance with applicable data protection laws. Zofia Ciupa and The Blooming Fern prioritise the security and confidentiality of your data and work diligently to safeguard it at all times.
5. User rights
Zofia Ciupa and The Blooming Fern respects the rights of the clients when it comes to their data.
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✦ Access: Users have the right to request access to the data collected about them. For example, if a user has filled out a questionnaire, they can request a copy of their answers.
​​✦ Correction: Although the format of the questionnaires may not allow you to directly correct or delete data, you can inform Zofia Ciupa and The Blooming Fern about any necessary changes.
​✦Deletion: The data collected during the data collection process is associated with specific projects. When the project is completed, the client's data is retained within the project files. However, if you decide not to proceed with the services, Zofia Ciupa and The Blooming Fern will promptly delete your data from the records, ensuring that no personal or business-related information is retained beyond what is necessary for project-related purposes.
If you have any questions about your data or wish to exercise your rights, please don't hesitate to reach out at ciupazofia@gmail.com. Zofia Ciupa and The Blooming Fern is here to assist you in ensuring your data is accurate and used in line with your preferences and applicable data protection laws.
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Zofia Ciupa and The Blooming Fern take data protection laws seriously and adhere to relevant regulations to ensure the privacy and security of your personal information.
Compliance includes, but is not limited to, the following regulations:
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✦ General Data Protection Regulation (GDPR) for customers in the European Union and European Economic Area.​
​✦ Data Protection Act (DPA 2018) for customers in the United Kingdom.​
​✦Personal Information Protection and Electronic Documents Act (PIPEDA) for customers in Canada.
✦ Australian Privacy Principles (APPs) under the Privacy Act 1988 for customers in Australia.​
​✦ Act on the Protection of Personal Information (APPI) for customers in Japan.​
​✦California Consumer Privacy Act (CCPA) for customers in California, US.
​✦The Virginia Consumer Data Protection Act (VCDPA) for customers in Virginia, US.
​✦The Colorado Privacy Act (CPA) for customers in Colorado, US.
​✦The Utah Consumer Privacy Act (UCPA) for customers in Utah, US.
​✦The Connecticut Data Privacy Act (CTDPA) for customers in Connecticut, US.
​✦For states that do not have their own comprehensive data privacy laws, Zofia Ciupa / The Blooming Fern choose to align their practices with the CCPA standards.
​✦Federal Trade Commission (FTC) Guidelines.
​✦Children's Online Privacy Protection Act (COPPA).
6. Cookies & tracking
Our website uses cookies and analytics tools (e.g. Wix analytics, Google Analytics, or similar) to understand user behavior and improve our content. When you first visit the website, you will see a cookie consent banner. By clicking “Accept” or continuing to browse, you agree to our use of cookies. You can adjust cookie settings at any time in your browser.
7. Data retention
We retain personal data only as long as necessary for the purposes outlined above, unless a longer retention period is required by law.
8. Updates & changes
Zofia Ciupa and The Blooming Fern is committed to transparency and will inform users of any updates or changes to this Privacy Policy & Terms of Use before they come into effect through the revised "last updated" date, official social media channels, and on the website.
9. Governing law & jurisdiction
This Privacy Policy shall be governed by and construed in accordance with the laws of the United Kingdom (England and Wales). Any disputes arising out of or in connection with the Privacy Policy shall be subject to the exclusive jurisdiction of the courts in the United Kingdom (England and Wales).
10. Consent
By submitting responses to the questionnaires or engaging in any data collection process with Zofia Ciupa / The Blooming Fern, you consent to the collection and processing of your data as described in this Privacy Policy & Terms of Use. Your participation in these processes signifies your agreement with the terms outlined herein.