Renewable Exchange
Web & marketing collateral design for renewable energy firm
Industry
Renewable energy
Services
Web design
Marketing collateral
Project duration
Ongoing
Location
United Kingdom
Year
2025
Renewable Exchange is a UK-based PPA trading platform built to simplify clean power sales. With real-time pricing insights, open access to offtakers, and contract tools, it empowers generators of any size to monetise their energy.
Starting point
Renewable Exchange wanted a website and marketing collateral that reflected their approachable, people-first ethos while still conveying credibility in the energy trading space.
The challenge:
How to present Renewable Exchange as a professional brand while avoiding the corporate look typical of the sector?
How we approached it
Renewable Exchange had worked with designers before, but the structure and visual direction weren’t fully aligned. Rather than adjusting what was already there, we stepped back and returned to the foundation - clarifying what wasn’t working, what needed to change, and how the brand should present itself moving forward.
01
Reseting the foundation
We began by stepping back and redefining the website structure - clarifying page hierarchy, user flow, and content priorities.
02
Defining the visual tone
We guided the overall look and feel of the website, ensuring the design struck the right balance between a friendly, human tone and professional credibility.
03
Simplifying complexity through iconography
We developed a clear, custom icon system to simplify complex information and make the platform more accessible to users.
04
Building consistency across touchpoints
With the website direction established, we extended the system into marketing collateral: sales decks, brochures, business cards, and trade show materials.
What changed
The brand moved from disconnected visuals to a cohesive, structured presence. Complex ideas are now communicated clearly, the design feels credible without losing approachability, and the team has a consistent system they can build on as the company grows.
The Blooming Fern has taken our brand to the next level, creating a website design that looks amazing, and documents like slides, proposals, business cards and more. All of them create a modern, cohesive, beautiful brand, that the team all love. They're amazing at taking a brief and adding their personal touch to it. Working with them is extremely easy as they communicate really well, ask all the right questions, and work to their agreed timelines.
Notes around the project
by Zofia Ciupa ✦ 16 Sep 2025
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