Online advertising campaign for a marquee hire company from London.
Industry
Event equipment rental services
Services
Online advertisement design
Project duration
1 week
Project value
£880
Year
2023
Faced with the challenge of standing out in a saturated market, the client sought The Blooming Fern's expertise to revitalise their advertising efforts.
A comprehensive project was embarked to conceptualise a distinct strategy aimed at enhancing their campaign's visibility and effectiveness across various digital platforms.
Project goal
The campaign's primary aim is to elevate Carringtons Marquees' brand awareness, driving increased web traffic and boosting inquiries and bookings for their marquee services in London and the surrounding areas.
Selected key features
Creation of ads in various sizes to ensure visibility and engagement across different digital platforms.
The process
First stage: Initial concept
In-depth analysis of sales and target audience data and demonstrating the translation of aspirations into concepts.
Creation of ads' layout.
Client’s input: Reviewing the draft and providing feedback on preferred elements and desired adjustments.
Second stage: Design process
Developing and presenting the first draft of the ads.
Third stage: Finalisation & delivery
Incorporating the client’s feedback and presenting the final design for the last review.
Minor adjustments are made at this stage to ensure the design meets the client’s complete satisfaction.
Preparing and sending the final files in the appropriate formats for the client’s use.
We were struggling to differentiate our advertising campaigns from the competition. The Blooming Fern helped conceptualise and build a strategy that allowed us to simultaneously deploy a cohesive campaign across multiple digital platforms, resulting in more brand awareness and higher lead conversion rates. I highly recommend them to anyone looking to reconfigure their campaigns or change their creatives in existing campaigns to more compelling messages.
Carringtons Marquees
