mōsō notebooks
INDUSTRY
Stationery & Paper Goods
SERVICES
mōsō is a sustainable stationery brand creating premium bamboo paper notebooks. Designed with eco-friendly materials and ethical production, their products balance sustainability with refined aesthetics.
Brand Strategy
Visual Identity
Packaging
Web Design
PROJECT DURATION
Ongoing
LOCATION
United Kingdom
YEAR
2024
THE CHALLENGE
mōsō faced a growing eco-conscious market where standing out was increasingly difficult. While their bamboo paper was already environmentally friendly, their goal was to ensure every aspect of the product - from packaging to printing - aligned with their commitment to sustainability.
The challenge was to transform mōsō into a cohesive, recognisable brand that would:
1.
Stand out in the stationery industry while maintaining a minimalist and premium aesthetic.
2.
Visually communicate sustainability in a way that feels aspirational, not just functional.
3.
Build trust with an audience that values creativity, ethics, and design.
THE OUTCOME
We aimed to establish mōsō as a leading brand in the sustainable stationery market, we developed a comprehensive strategy and a distinctive visual identity that aligned with the brand’s mission. Our work included:
Brand Strategy & Positioning
We defined mōsō’s mission, vision, and values, conducted in-depth audience research, and developed detailed buyer personas. By analysing competitors and mapping opportunities, we shaped a clear brand positioning and differentiation strategy. Finally, we created a consistent tone of voice framework to guide messaging and storytelling.
Visual Identity Development
We developed mōsō’s visual identity by designing a minimalist logo, crafting a colour palette inspired by natural aesthetics, and selecting typography that balances modern simplicity with warmth. A cohesive iconography system, distinct imagery style, and thoughtful packaging design ensured brand consistency and reinforced their sustainable values.
Web Design & Digital Presence
We designed a strong digital presence by creating homepage and product page mockups that blended seamless UX/UI with brand storytelling. A dedicated web style guide ensured visual consistency and usability across platforms, while custom social media templates maintained cohesion across all marketing channels.
The quality of work from The Blooming Fern has been outstanding from the initial proposal to the final brand book. They have crafted an exceptional, top tier brand that I believe can become a market leader in it's space.I look forward to working with The Blooming Fern on more projects and wholeheartedly recommend to anyone looking for a graphic designers, branding experts or creative individuals.
